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The NCAA Division 1 men’s basketball tournament, which has just begun, is the pinnacle of college sports, an annual all-American celebration of rah-rah sports competition. Great dance. The last four. March Madness!
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According to the American Gaming Association, an industry group, the tournament has evolved from casual office pool bracket fun into “America’s highest-paying competition,” surpassing even the Super Bowl in wagering. This year, the AGA expects the college hoops competition to attract $15.5 billion in bets from 68 million Americans, a big increase from last year, when the group estimated 45 million people would wager $3.1 billion. The driving force behind this astonishing five-fold jump, according to the AGA, is the growing popularity of legal online sports betting.
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Since 2018, when a Supreme Court decision opened the door, legal sports betting has exploded in the US, fueled by easy access through online apps and expensive, star-studded advertising campaigns for online bookmakers. Some 36 states have passed laws allowing sports gambling, eight more are considering it, and more than half of American adults — 146 million people — now live in a live, legal sports betting market. The result: record revenues for betting companies, windfall taxes for the state and, according to many experts, a sharp and alarming increase in the risk of serious gambling problems and addiction. It’s a trend that experts believe could worsen given what is known about the trajectory of compulsive gambling and the experience of countries that have legalized sports betting in places longer than the US.
Calls to gambling helplines are a growing problem. In 2021 (the most recent year for which data is available), calls to the helpline run by the National Council on Problem Gambling, a group supported by the gaming industry, increased by 43 percent, while text messages increased by 59 percent and chats by 84 percent. percent. It’s annoying, but a
An analysis of available data in every state that has legalized sports gambling since the Supreme Court decision shows an even more dramatic increase in requests for assistance. In Connecticut, for example, calls to the hotline jumped 91 percent in the first year after legalization; in Massachusetts, it calls for a 276 percent increase starting in 2020; in Ohio, which only opened its doors to legal sports betting in January, calls to the state’s problem gambling hotline tripled in the first month alone compared to the same period last year; in the first year after Virginia legalized sports gambling, calls increased 387 percent; in Illinois, calls increased 425 percent between 2020 and 2022.
Especially scary for experts: The fastest-growing group of sports bettors — and the ones likely to have the most trouble — tend to be 20-somethings, fueled by ease of access on phones and ubiquitous advertising. Young people, who are the main target group of sports betting companies, are the most vulnerable. “We believe the risk of gambling addiction as a whole has increased by 30 percent from 2018 to 2021, with the risk concentrated among young men aged 18 to 24 who are sports bettors,” said Keith Whyte, chief executive of the National advice for problem gambling. . interview with Pew Research last year.
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Young men in their twenties are considered most vulnerable to problem gambling and the psychological complications that often accompany it. Getty
The physiology of young adults who are still working through developmental progress increases the risk that sports betting will be a problem for them. Pamela Brenner-Davis, team leader of the New York Council on Gambling Problems, says, “Young people, especially those under the age of 25, still have an underdeveloped brain that makes them susceptible to addiction, especially gambling addiction.”
The problems it can often cause – debt, relationship problems, difficulty keeping a job – are serious, as is the impact on emotional well-being. Lia Nower, director of the Center for the Study of Gambling at Rutgers University School of Social Work, says: “The more people gamble, the more gambling activities and the younger they start, the easier it is to develop problems not only with gambling itself, but also with mental health problems. health such as depression, anxiety and suicide’.
Of course, for many people gambling is just fun, and not every bet on basketball, the Super Bowl or the Premier League results in compulsive behaviour. But for others, it can be an addiction like an addiction to tobacco, alcohol or opioids. Studies have found that gambling activates the brain’s reward system in the same way as substance addiction and gambling problems similar to addiction in clinical expression, brain origin, comorbidity, physiology, and treatment.
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“The most powerful component of addiction to cigarettes, drugs or alcohol — not just one, but the most powerful — is arguably dopamine,” says psychologist James Whelan, director of The Institute for Gambling Education and Research at the University of Memphis. “And when you play, your brain releases more dopamine than when you do other things.”
List “gambling disorders” in the same category as heroin and opioid addiction. Criteria for diagnosis include the need to “gamble increasing amounts of money in order to obtain the desired thrill,” “repeated unsuccessful attempts to control, limit, or stop gambling, “threatening or losing “significant relationship, employment, or educational or career opportunities due to gambling “And rely on others” to provide money to replace desperate financial situations caused by gambling. Several studies have found that up to 19 percent of problem gamblers have attempted suicide, the highest rate of any addiction.
Sports betting comes with its own unique set of risks. Many sports bettors tend to view their bets as safer and more informed than other types of gambling, the researchers say; they think they know the game, the players and the team, and they go by their own skills and abilities instead of luck. This can give them the illusion of control over the outcome. This can lead to further problems if the bet is wrong. According to a study in the journal
“Betting sports, compared to non-betting sports, are more strongly associated with problem gambling and cognitive distortions related to illusion of control, probability control, and interpretive control.”
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March Madness: The dollar volume of bets placed this year is expected to increase fivefold from 2022, making the NCAA basketball tournament “America’s most wagered competition.” Pictured here: University of Kansas players place their team in the middle bracket after defeating North Carolina State in last year’s final. Chris Graythen/Getty
Bookmakers tend to exploit these emotions, especially among the more vulnerable young people. Some bookies have marketing agreements with universities that allow advertising on campus, but say they only try to reach those over 21 and take steps to exclude underage players. Such an offer appears to be in violation of the AGA’s 2019 voluntary “Code of Responsible Marketing for Sports Betting,” which prohibits advertising on campus.
Flashy sports betting TV commercials feature great movies and sports stars—Jamie Foxx, Kevin Hart, J.B. Smoove, Drew Brees, the Manning family, and many more—and promote the idea that picking winners in sports is a matter of skill, not luck. BIA Consulting estimates that total national ad spending on sports betting will approach $1.8 billion this year.
The advertising frenzy is driven not only by the size of the sports betting market, but also by what gambling industry analysts expect will ultimately be a shakeup that will leave just a few big winners. Many of the bookmakers operating today are racing to gain market share before this happens, and their strategy of adding new punters increases the risk that betting can get out of control. The company runs promotions such as offering free bets and increasing odds. They also compete to offer the widest variety of bets, including “prop bets,” side bets on things other than the outcome of the game, such as a player’s total assists. Some companies also offer in-game betting, bets placed during the heat of the game when the bettor’s emotions are likely to be high and risk management skills low. Lots of excitement and a range of potential bets are no further than your mobile phone.
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Not everyone sees the problem. According to AGA Senior Vice President Casey Clark, legalized betting mitigates the risks associated with the illegal market that has taken hold in the US. He also said the industry is working to promote responsible gaming through measures such as public service campaigns and tools in sports. – active betting on set time and budget betting limits.
The AGA also pointed out after the publication that the surge in calls to problem gambling helplines was not directly linked to an increase in problem gambling and could be the result of greater awareness through promotion of the service in the industry. He also said the legal betting industry is the largest funder of these services as part of its commitment to promoting responsible gambling.
Why the availability of help and support lines
